Malaysia is entering a new phase of social progress through the launch of Sejahtera Madani, a national initiative announced by Prime Minister Datuk Seri Anwar Ibrahim. This program is designed to eliminate extreme poverty and improve the standard of living for all citizens. It also opens the door for corporate partners, recruitment professionals, and hiring companies to be part of the solution.

As a trusted recruitment agency in KL, Eternity Recruitment sees this as a major opportunity to align business goals with national impact. Located in Bangsar South, we help companies hire effectively while supporting the government’s goals for inclusive economic growth

What is Sejahtera Madani

Launched in July 2025, Sejahtera Madani aims to support the hardcore poor through both financial aid and joint participation from government and private sectors. This initiative continues the work that has already helped nearly 150 thousand households rise out of poverty between 2023 and 2024.

Key programs include:

• The highest cash assistance ever under Sumbangan Tunai Rahmah and Sumbangan Asas Rahmah. Monthly welfare support for vulnerable groups such as children and the elderly

• Adjustment on Electric Bill’s Rate so more than 85% of TNB users can benefit on this.

• A one-time grant of RM 100 (one hundred ringgit) to all citizens aged eighteen and above

• Petrol Subsidy was maintained and RON 95 will be adjusted to RM1.99/litre (currently RM2.05/litre)

• Postponement of toll price increases.

• To fully commemorate Malaysia’s Day celebration, 15 September 2025 will be an additional Public Holiday for all Malaysians.

You can view the full announcement via the official Bernama report

How Employers Can Support Sejahtera Madani

Sejahtera Madani sends a strong message. Eradicating poverty is no longer just a government duty. It is a shared mission between businesses and public institutions. Employers in Kuala Lumpur and across Malaysia have a growing role in building a more inclusive economy.

1. Embrace inclusive hiring

Companies can now be more proactive in recruiting people from lower income communities. This includes training them for long term careers, not just entry level jobs.

2. Join national recruitment programs

Employers can participate in initiatives like MYFutureJobs to hire, retrain, and upskill local talent, especially those who have benefited from national poverty reduction programs.

3. Benefit from government incentives

Businesses that hire candidates from B40 backgrounds or rural areas may be eligible for hiring grants, tax relief, or other benefits under upcoming national employment policies.

The Role of Recruitment Agencies in Supporting Sejahtera Madani

As employment becomes a central focus of poverty reduction, recruitment agencies are more important than ever.

Eternity Recruitment understands both employer needs and national goals. We specialise in permanent roles, contract staffing, and leadership placements. We are well placed to support both sides of the employment equation.

How recruitment agencies contribute

• We connect companies with government-supported job seekers

• We assess candidates and match them to suitable roles

• We help individuals from underprivileged groups transition into stable employment

• We offer continued support during onboarding to improve retention

Why Eternity Recruitment Aligns with Sejahtera Madani

Eternity Recruitment is based in Bangsar South and serves as a strategic hiring company in KL. We do more than fill positions. We help companies shape better futures by hiring ethically, locally, and inclusively.

We support our clients in building diverse teams while complying with local employment laws and national initiatives. This means better talent, stronger teams, and long term partnerships.

Preparing for Budget 2026

The government has already announced that more programs will be introduced in Budget 2026 this October. Employers can expect continued investment in workforce development, job matching, and wage support. With such national momentum, now is the right time for companies to work with an experienced recruitment agency that understands the local and regulatory landscape.

Benefits of Working with Eternity Recruitment

As a proven recruitment agency in KL, Eternity Recruitment offers:

• Local insights backed by industry data

• A wide network of ready-to-work talent

• Customised hiring strategies to match your business goals

• A full suite of services including candidate screening and onboarding

• Alignment with national workforce development priorities

Whether you need full time professionals or temporary project staff, Eternity Recruitment offers solutions that grow your team and your business.

Final Thoughts

The launch of Sejahtera Madani shows Malaysia’s deep commitment to lifting all citizens through shared prosperity. Companies and recruitment partners must play their part in this national vision. By hiring responsibly and working with inclusive partners, we create value for people and businesses alike.

Eternity Recruitment is proud to be part of this national mission. We help employers find the right people and we help people find the right jobs. Together, we can build a workforce that is skilled, inclusive, and ready for the future.

To know more about the news: visit https://malaysiamadani.gov.my/ or here

Contact Us Directly

Eternity Recruitment
Email: info@eternity-recruitment.com
Phone Number: +603 3005 7814 / +6016 418 1648
Address: Unit 3A 01 Level 3A
Wisma N2N Tower 2 Avenue 3
No 8 Jalan Kerinchi
Bangsar South 59200 Kuala Lumpur
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